Drones have been used in real estate for several years now. Knowing how to get the best out of a drone and how to capture professional photos and video is not as easy as many believe. You may know how to drive a car, but racing against a seasoned professional race driver with years of experience is a different story.
Similarly, hiring a professional drone pilot is essential. They have the skills to capture video and photos perfectly and also have the necessary computing power and professional editing software to maximize the quality of the footage.
Aerial Photography and Videography
One of the primary benefits of using drones in real estate marketing is the ability to capture breathtaking aerial photography and videography.
Ground-level photos and videos provide limited views of a property. Using a combination of aerial filming and photography as well as ground cameras is the best way to showcase a potential sale of a property.
- Aerial Photography: This is the ideal way to highlight key features such as large gardens, landscapes, swimming pools, unique property features, and nearby amenities. For larger properties, such as estates and farms, aerial views are the best and only way to show the scale and layout of the land.
- Aerial Videography: Capture dynamic video content that shows the essence of a property. Showcase unique features and provide potential buyers with a comprehensive view of the property.
FPV Flythroughs
FPV drones (First Person View) create immersive flythroughs of properties, flowing from one room to another.
FPV flythroughs are Ideal for larger properties, for smaller properties a video walkthrough using a camera on a gimbal is still a great option and much better than the unstable walk-throughs using a phone that often give viewers motion sickness.
This is a great way to show potential clients inside the property, without the need to visit the property in person.
- Using FPV Drone: This allows buyers to explore a property from the comfort of their own home, providing a smooth, flowing video.
- So much better than static pictures or shaky handheld amateur phone footage.
Showcasing Unique Property Features
Every property has unique features that set it apart. Drones can effectively highlight these attributes, providing dynamic aerial footage that showcases the property’s best aspects.
- Architectural Details: Film and photograph at different angles to showcase unique architectural elements.
- Landscapes: Capture the flow of beautifully designed gardens and outdoor spaces.
Enhancing Your Real Estate Marketing Campaigns
Incorporating drone services into your real estate marketing strategy can significantly enhance your campaigns and give you an edge over competitors.
Eye-Catching Listings
High-quality visuals are crucial for making a strong first impression in online listings. Drone photography and videography make your listings stand out and attract more views and clicks.
- Featured Images: Use aerial shots as the featured image for listings to draw attention.
- Embedded Videos: Embed drone videos in online listings to provide a more dynamic and engaging viewing experience.
Social Media Marketing
Social media platforms are powerful tools for real estate marketing. Drone footage will boost your social media presence by providing highly shareable and visually stunning content.
- Engaging Content: Create short, captivating drone videos in landscape form for websites and portrait mode for Instagram and TikTok. Really capture the attention of your audience.
- Increased Reach: Encourage sharing to increase your reach and attract more potential buyers.
Improved SEO and Online Visibility
High-quality, engaging content is crucial for improving your online visibility. Drone footage can significantly enhance your content, leading to better SEO rankings and making it easier for potential buyers to find your listings online.
- Multimedia Content: Search engines favor websites with multimedia content, such as videos and high-resolution images.
- Enhanced Listings: Improve your SEO rankings by incorporating drone footage into your listings and property websites.
Cost-Effective Marketing Solution
Investing in drone services can be a cost-effective marketing solution in the long run. Here are a few reasons why:
Increased Property Value Perception
Properties marketed with high-quality visuals are perceived as more valuable. Aerial footage creates a sense of exclusivity and luxury, justifying higher listing prices and attracting more serious buyers.
Faster Sales
Properties marketed with drone footage often sell faster than those without. Captivating visuals generate more interest and inquiries, leading to quicker sales. Faster sales mean fewer holding costs for sellers and more efficient transactions for real estate agents.
Practical Considerations
While the benefits of using drones in real estate marketing are clear, there are practical considerations to keep in mind:
Regulations and Licensing
The use of drones for commercial purposes is subject to regulations and legal requirements. Ensure that any drone operator you hire is licensed, insured and compliant with local regulations.
Safety and Privacy
Safety is a crucial consideration when using drones. Ensure that the drone operator follows safety guidelines to prevent accidents or damage to property.
Address privacy concerns, especially when flying drones in residential areas, and obtain any necessary permissions before capturing footage.
Key Considerations When Hiring a Drone Service
When looking to have someone film and photograph a property using drones, consider the following key factors:
- Licensing and Certification: Ensure the drone operator is licensed and certified by relevant authorities, such as the IAA in Ireland, Europe, and CAA in Northern Ireland & the UK.
- Experience and Portfolio: Review the operator’s experience and portfolio to ensure they have a proven track record in real estate photography and videography.
- Safety and Compliance: Confirm that the operator follows all safety guidelines and regulations, and respects privacy concerns when capturing footage.
- Editing and Post-Production: Inquire about the post-production services offered, such as video editing and image enhancement, to ensure the final product meets your marketing needs.
Frequently Asked Questions (FAQ)
Q: Do I need a licensed drone operator for real estate photography? A: Yes, hiring a licensed drone operator is required for commercial (paid work) drone filming and photography and ensures they are compliant with IAA or CAA regulations, ensuring safe and legal drone operations for real estate photography.
Q: How can drone photography improve my real estate listings? A: Drone photography provides unique aerial views that highlight property features, making your listings more attractive and engaging to potential buyers, ultimately improving your marketing success.
Q: What types of properties benefit most from drone services? A: Large properties, estates, farms, and homes with unique features or scenic surroundings benefit greatly from drone services, as aerial views effectively showcase their scale and beauty.
Q: Are there any safety concerns with using drones for real estate? A: Safety is paramount. Ensure your drone operator follows all safety guidelines and regulations to prevent accidents and damage, and addresses any privacy concerns when capturing footage.
Q: Can drone footage help with SEO for my real estate website? A: Yes, incorporating high-quality drone footage into your property listings and website enhances content quality, leading to improved SEO rankings and better online visibility for potential buyers.
Conclusion
Drone services transform real estate marketing by providing unique perspectives, enhancing listings, and creating engaging content. Incorporating aerial photography, videography, virtual tours, and FPV drone filming into your marketing strategy will help you stand out in a competitive market, attract more potential buyers, and achieve faster sales!